Nicky first started box2 with a store in Brighton in the Spring of 1982, selling a wide range of women’s fashion and accessories. The shop was one of the most successful boutiques in the area and as more and more customers were asking for larger sizes, Nicky decided to focus exclusively on this section of the market. She had a proven understanding of the fashion industry and a keen sense of what the larger lady wanted in her wardrobe. Nicky and her team were perfectly positioned to convert the box2 brand to a fully operational online platform in 2005, offering high-quality clothing to women across the world. The family run business is now operating from a rural setting in West Sussex, selling product through our online platform only.